TMCo Black Friday Anti-Sale 2019
Instead of a traditional Black Friday sale, Tailgate will be having an anti-sale. Rather than dropping prices, we will be donating 10% of all sales from November 28-December 2, 2019 (online and in-store) to Kidsport Okotoks.
Supporting Kidsport Okotoks means we will be helping kids right here in OUR community, the town of Okotoks. So far this year, Kidsport Okotoks has helped 172 local kids. In September alone, Kidsport Okotoks funded $11,000 for sport participation. KidSport provides support to kids in order to remove financial barriers that prevent them from playing organized sport.
So who are these kids? Let's see...
- kids that go to school with your kids
- kids from your neighbourhood
- kids that play on your kids' sport teams
- kids that come to your home for sleepovers...
Basically, any kid in Okotoks. It shouldn't matter who they are, every kid deserves a chance to play sports regardless of socio-economic circumstance. Not only are our kids benefiting individually, our local sport organizations are also benefiting collectively from more kids participating!
If you're feeling extra generous, we can also add a donation to your purchase in $5 increments benefiting Kidsport Okotoks in-store and online. Or if you plan to shop elsewhere this holiday season, consider supporting Kidsport Canada through their "Give the Gift of Sport" campaign.
So if you're mad we're having an anti-sale and not a sale-sale, I'm not sorry. I'd rather use local dollars to support local kids playing local sports. We have other awesome sales throughout the year, score your bargain then.
Why a Black Friday Anti-Sale?
Here's the deal, I get that some people need to take advantage of extreme savings on "Black Friday" but as a small business owner, I just can't justify offering rock bottom prices simply to encourage mass consumption.
First of all, Black Friday and its accompanying "Small Business Saturday" and "Cyber Monday" days are derived from American Thanksgiving. And as much as I love my neighbours to the south, this is not a holiday in Canada. Period.
Black Friday came about because the American Thanksgiving falls on a Thursday and most people would have the Friday off of work so they'd head out to shop. However, it was during the 1980s when this trend became less about spending time with family to do some leisurely shopping and quickly became a competitive battle to see who could buy the most for the least.
Since 2006, there have been 12 deaths and 117 injured as a result of the chaotic shopping scenes in the US. Scoring a bargain has become more important than life in some cases.
Small Business Saturday is the local mom and pop shops way of fighting against the enormous corporations who drop their prices on Black Friday. Even though it's great to promote shopping small on the Saturday, there's no competition when dealing with the psychology of Black Friday. Black Friday creates FOMO (Fear Of Missing Out). What if you don't go out and score a bargain? Will you miss out on a great deal? You'll never save $100 on a big TV (that you didn't even need) ever again!!!
With this mindset, how can a small business ever compete?
And let's be honest - the leader behind "Cyber Monday" is no doubt Amazon. Since they lack a physical storefront, they miss out on the Black Friday frenzy and need to capture those dollars somehow. Instead of battling crowds on Friday, simply stay home in your pjs and shop online on Monday, brilliant!
I'd be a hypocrite to say don't shop Black Friday sales since I too have purposely made purchases that day to save a few bucks. And I certainly don't hold it against other businesses who have Black Friday sales. Big sales in November and December are important in the retail industry to help financially during the quiet months of January and February. All I ask is that you stop and think about how this "holiday" came about and what it really means as a Canadian.
So rather than having a traditional sale, I'm choosing to give back this holiday season to a local organization helping local kids..and I hope you do too.